Amazon has played a pivotal role in shaping Black Friday into what it is today: as one of the largest online retailers globally, Amazon’s influence on consumer shopping behavior cannot be overstated. Unlike Prime Day which is exclusive to Amazon Prime members, Black Friday is an event open to everyone and makes it accessible for all shoppers.

New deals will drop as often as every five minutes during select periods throughout the deal event, so customers should come back often to find the latest discounts to check off their holiday shopping lists.

It’s no surprise that the Google Pixel phone is on offer now that Black Friday is upon us. The company’s own store has just launched price cuts of $150 of the Pixel 9 and Pixel 9 Pro. But if you’re in the market for a new phone from Google, Amazon’s prices match or outdo Google’s, including for higher-capacity models.