Significant cars formerly penned by Audi's new design boss Massimo Frascella include the current Land Rover Defender ...

The new concept arrives this year as the first creation under Audi’s new design boss, Massimo Frascella.

Marc Lichte took over as head of design at Audi in February 2014, and his influence can be seen already in the brand’s two most recent show cars, the Prologue coupe from Los Angeles and the ...

Astonishingly, the Audi design team, now headed by Marc Lichte, sculpted the Prologue in only four-and-a-half months. To put that into perspective, it usually takes an automaker’s design arm ...

Penned by Audi’s new design chief Marc Lichte, the Prologue is earmarked to introduce a shift (if not quite a complete change) in design direction for the German automaker. The trapezoidal ...

Given that the new A4 was already cemented by the time he arrived at Audi in February, Lichte says his design language won't take over that model until about five years down the line. See All 30 ...

It’s the first time Audi’s new design chief, Marc Lichte, has seen the car on a real road. He’s in one of the two SUVs ahead of us in the motorcade, in front of another police unit.

Marc Lichte will be the new chief designer at Audi effective February 1, and he should return some self-confidence to the Volkswagen Group’s premium brand. Lichte replaces Wolfgang Egger ...

Massimo Frascella will take over as Head of Design at Audi in June of this year, after Marc Lichte's decade at the helm. Frascella started his career at Stile Bertone and most recently spent over ...

The Audi A8 E-Tron is set to debut in 2024, as a direct rival to the likes of the Mercedes-Benz EQS and the BMW i7. Speaking to Autocar, Marc Lichte, Audi’s head of design described the ...

We always knew that the stunning Grandsphere concept would influence the design of the upcoming Audi A8. Nevertheless, design boss Marc Lichte confirmed that Audi’s flagship sedan would adopt ...