Two designers known for their popular Barbie doll collaborations have died following a car accident. Mario Paglino and Gianni Grossi died in a car crash Sunday in Italy after an elderly man collided into them while driving the wrong way on the A4 Turin-Milan highway in Lombardy, per Italian news source ANSA.

The two business and romantic partners died after an 82-year-old, reportedly driving the wrong way on Italy’s A4 Turin-Milan highway, collided head-on with their car

The couple were the creative minds behind Magia2000, effectively a specialist fashion house for merging haute couture with the doll world.