The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout the cabin, and a 10.5-foot brass spine splits the driver and passenger seats. The production model’s interior will likely look wildly different but follow the same theme.

Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or brands.

Bypassing 90 years of heritage and unashamedly looking unlike anything else on the road, the brand's radical relaunch EV could be as polarizing as the ad campaign that preceded it.