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Jaguar, EV
Jaguar's controversial rebrand was 'brilliant' after all, some ad veterans say. Others aren't so sure.
Jaguar's rebrand, culminating in a concept car this week, got rave reviews from some ad industry vets. But its true success will take time to measure.
Has Contentious Jaguar Rebrand Worked? Yes, The New EV Is Stunning
Jaguar's opinion-splitting Type 00 electric car is finally here. Is it worthy of the all the attention after the rebranding advert? The audacious Miami reveal says it is.
Jaguar’s new EV revealed following brand shake-up
Upcoming battery-powered showcases a bold new direction for the brand. Jaguar’s new luxury electric car is here and arrives with a bold new look to reflect the brand’s recent image transformation. Jaguar recently sparked widespread controversy with its dramatic re-brand which saw the firm ditch its traditional theme in favour of a more modern
Fox News
22h
Kat Timpf reacts to Jaguar’s new concept car: Why are you marketing a car that doesn’t exist?
Kat Timpf reacts to
Jaguar
’s new concept car: Why are you marketing a car that doesn’t exist? ‘Gutfeld!’ panelists react to ...
11h
Jaguar's Risky Gamble: Rebooting A Legacy Brand For The Future
Jaguar's recent rebrand has ignited a firestorm within the automotive industry. It's risky, it's bold and it may just work ...
NBC New York
1d
How Jaguar plans to save itself
British carmaker
Jaguar
is undaunted by the criticism its recent rebranding campaign generated. A video launching the ...
1d
Jaguar reveals 'Type 00' concept car, first under controversial new brand identity
Automakers routinely use concept vehicles to gauge customer interest in designs or show the future directions of vehicles or ...
Marketing Interactive
1h
What are the media and social stats like around Jaguar's Type 00 EV model unveil?
After causing much uproar with its recent rebranding, luxury carmaker Jaguar has caught significant attention once again ...
CNET
1d
This Jaguar Looks Like No EV We've Seen Before. I Love It
Jaguar's first EV, the I-Pace, has seen sales go from bad to worse over the past few years and the company announced in ...
7h
on MSN
‘Dislike button’: Jaguar just unveiled its new car in Miami and people aren’t happy
In the wake of a controversial rebrand, the iconic British automobile company unveiled its latest model Monday night at ...
jdpower
6h
Jaguar Type 00 Concept Preview
The Type 00 concept has butterfly doors like a Lamborghini that open to a minimalist interior. Brass lines flow throughout ...
Greek Reporter
8h
Jaguar Unveils New 1,000-Horsepower EV Amid “Woke” Controversy
After their rebrand, which went viral for all the wrong reasons, Jaguar introduced the new 1000-horsepower Type 00 EV.
1d
Not so pretty in pink? Jaguar's polarizing Type 00 concept has lost 'all connection' to brand's past.
Unveiled last night from glitzy Art Basel Miami, Jaguar’s new coupe, dubbed the Type 00, features what the brand believes is ...
8h
on MSN
Jaguar releases 'fearless' Type 00 concept as company steers into new rebrand
Jaguar is taking us on a ride with its new rebrand. On Monday, the luxury vehicles company unveiled its Jaguar Type 00 ...
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