Three Variety Zoomers discuss what worked, what didn't work and what Hollywood can learn from 'A Minecraft Movie.'

It's hard to believe that a video game film targeting the youth male market could best the marketing juggernaut that was 'Barbie,' but there's a reason why 'A Minecraft Movie' already doing so well: It's seriously funny.

"It's way too funny," Jared Hess told the New York Times about fans' exuberant reactions to the film, some of which have been widely shared. The UK Cinema Association this week noted the "exceptional" crowd response to the movie and its characters,

A viral TikTok trend spurred by a scene in Jack Black and Jason Momoa’s "A Minecraft Movie" is resulting in disruption and destruction in some theaters.

A viral social media trend combines shouting, thrown popcorn and at least one live chicken, causing chaos in cinemas around the globe.