The soft drink teams up with Super Bowl MVP Jalen Hurts to refresh the brand’s most iconic campaign with quiet defiance.

In its latest play at the intersection of sports and culture, the Coca-Cola brand gets ready for football season with its ...

Jalen Hurts has a new ring, a new wife, and now, a new job as soft drink pitchman. The Eagles franchise QB and reigning Super ...

Jalen Hurts recently said that he has "moved on" from the Philadelphia Eagles' Super Bowl 59 win. He's undoubtedly locked in ...

Philadelphia Eagles quarterback Jalen Hurts has added a historic endorsement deal to his growing portfolio in the wake of ...

Jalen Hurts joins Sprite as the first NFL player in its Obey Your Thirst campaign, celebrating authenticity and leadership.

ATLANTA, April 18, 2024 /PRNewswire/ -- Sprite is reintroducing its iconic Obey Your Thirst campaign to the next generation of drinkers, with inspired new TV spots featuring two of today's hottest ...

Sprite Tells Consumers To 'Obey Your Thirst' In A Clear Bottle, As It Ditches Signature Green Bottle: Why It Matters by Aj Fabino Benzinga Staff Writer Follow ...

Sprite’s classic ‘Obey Your Thirst’ tagline returns—behind the campaign Minnesota Timberwolves star Anthony Edwards plays the role of Grant Hill in a remarke of a 1994 Sprite ad. (Sprite) ...

They headlined Sprite’s Obey Your Thirst concert at New York City’s Irving Plaza and had some more surprises up their sleeves and brought out Kanye West, Travi$ Scott, OB O’Brien and ...

The Texan’s work with Sprite comes as the Eagles get ready to kick off their Super Bowl title defense against the Cowboys on ...