Indeed, 2025 has the potential to be a year of both opportunity and reinvention with AI-driven campaigns already gaining ...

When I started in public relations, it was all about bylines, deadlines, headlines and a select number of broadcast channels, ...

A solid approach these days encompasses consistent and strategic social media outreach, proactive content marketing and creative guerilla tactics.

Only a third of the estimated 440,000 victims over the age of 12 each year will ever report, often due to negative emotions ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. As we approach the start of a new year with new budgets, now is a great time to ...

Local business leaders in the public relations and communications space discuss how emerging technologies, such as AI, are ...

In an era dominated by digital noise and information overload, standing out requires more than just a good product or service ...

Assistant professors Scotti Branton and Joel Lansing Reed at the U of A and their colleague, Astrid Villamil of the University of Missouri, won three national awards for research into neurodiversity.

The lines between public relations (PR) and advertising may appear blurred, but their roles remain distinct. Anushka Sharma, ...

Badung. The World Public Relations Forum (WPRF) 2024, a global gathering of public relations professionals, academics, and ...