With the recent news that the Food and Drug Administration is banning Red No. 3, the artificial dye that is considered a potential carcinogen, some experts are saying it could be the start of a much larger trend to remove any number of additives from some of our favorite foods and drinks.

What is red dye no. 3, what products have red dye no. 3, and why has the FDA banned red dye no. 3? Dr. Frita Fisher explains the cancer risk associated with the red-pink dye popularly found in foods and how consumers can actively avoid it while the food industry slowly phases it out.