Samsungās Next Salvo Against Apple
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Apple, Amazon, Samsung, Lenovo, and more at record lows
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Apple recaptured market share without foldables while Samsung launches triple-fold phones. Analysis of why refinement beats innovation in 2025.
Apple will ship around 243 million iPhone units this year versus 235 million shipments from Samsung, Counterpoint Research said. It will be the first time in 14 years that Apple will have shipped more smartphones than Samsung. Apple's success is being driven by its iPhone 17 series launched in September.
After leading global smartphone sales for over a decade, Samsung is projected to lose the top spot to Apple this year.
As the government mandates the pre-installation of the Sanchar Saathi app on all new devices, Apple and Samsung are reportedly looking to find a middle ground with the authorities.