Apple CEO Tim Cook held an hourlong all-hands meeting in which he told employees that the company needs to win in AI: "Apple must do this. Apple will do this."

Apple CEO Tim Cook has held a company-wide meeting to discuss plans for how it will compete in the AI space after a lackluster showing to date. According to Bloomber g’s Mark Gurman, Cook spent an hour telling the company’s employees that Apple sees the “AI revolution” as being even bigger than that of the smartphone.