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Los Angeles has a new logo. Like me, you may have two reactions to this news. The first: I didn’t know L.A. had a logo. Followed closely by, Who needs a logo when you have Dodgers gear? But L.A. does ...

A good logo is meant to evolve with the times. Just look at the countless iterations the Microsoft logo has gone through since the company launched in 1975. But what happens when logos travel back in ...