Choosing the right A/B testing tool isn’t just about picking the first one you come across. It’s like finding the perfect pair of shoes—you want something that fits just right. You need to think about ...

Marketing software can help your business engage customers and connect with prospective buyers to grow your brand awareness ...

Microsoft Corp. today debuted a new web analytics tool called Clarity that’s designed to help developers understand user behavior at large scale. The tool can help developers to work out why website ...

Less than a quarter of marketers are satisfied with the conversion rates they achieve today. Peter Jobes shows the many ways how A/B and multivariate testing can open a window of conversion ...

Missed the GamesBeat Summit excitement? Don't worry! Tune in now to catch all of the live and virtual sessions here. Mobile monetization and marketing company IronSource today announced the launch of ...

Instead of executing individual tests, growth teams will soon transition from executing the tests hands-on to defining ...

Meta (formerly Facebook) is doubling down on its commitment to empower creators and elevate their Facebook presence. The social media giant, which introduced Reels in 2020 as a response to TikTok's ...

Meta just released an experimental new A/B testing feature for Reels on Facebook, allowing creators to experiment with different captions and thumbnail images to create the perfect clips. The tools ...

It can be incredibly frustrating not knowing why your website is underperforming. You did the keyword research and implemented all the best practices, yet your website isn’t producing the results you ...

Mobile monetisation firm IronSource has launched a new tool that enables developers run A/B testing on their monetisation strategies. The tool can be accessed straight through the dashboard and is ...