ABBA Voyage isn’t a normal concert, and it’s not quite theatre either. It sits somewhere in between: a full-scale arena show powered by cutting-edge tech, but designed so fans can choose how involved ...

Abba just threw a three-year-anniversary party to mark their virtual show’s ongoing success, complete with an unexpected birthday present for their fans – the addition of four new songs to their hit ...

Johan Persson Photo by Johan Persson This month, the ABBA Voyage show in London celebrates its fourth anniversary.

ABBA Voyage is about to welcome its four millionth visitor this weekend, as the East London spectacle cements its status as one of the capital’s biggest nights out. Sequins at the ready, London ...

AI allows media companies to preserve celebrities not as people, but as emotionally optimized memories. And audiences may actually prefer this.

The virtual concert residency has attracted over two million visitors since opening in 2022 and new data shows that the production has delivered £1.4 billion (approx. €1.7 billion) in economic ...