The newly inaugurated metro rail has become the canvas for a marketing strategy that teeters on the brink of visual overload. The pervasive spread of advertisements of a certain refrigerator brand, ...

The path forward for India’s advertising industry lies in sustainable practices and a discovery-first mindset, prioritizing quality connections and consumer engagement.” — Pradip Mishra GURUGRAM, ...

A recent report from Business Insights suggests that the sheer breadth of choice in today’s food and drinks marketplace coupled with consumer cynicism towards advertising mean brand loyalty is harder ...