As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...

AppLovin Corporation (NASDAQ:APP) is one of the AI Stocks Making Waves on Wall Street. On October 22, Deutsche Bank initiated ...

The change gives buyers access to traditional TV inventory within the Programmatic Private Marketplace (PMP), allowing them ...

Amazon Web Services is releasing a new product aimed at making it easier for advertising technology companies to use cloud technology and integrate with one another. That’s notable because many ...

NEW YORK—Comcast Advertising has launched a new AI creative platform that will make it much easier for small businesses and local advertisers to market and promote their products by using AI-powered ...

Automotive marketing firm Mudd Advertising has acquired DealerTrend, a technology company known for its dealer websites, inventory management and application programming interface-driven digital tools ...

Google avoided being broken up earlier this month when a US judge declined to force the company to sell its Chrome browser and instead imposed lighter conditions to remedy the company’s illegal ...

The judge agreed Google "willfully engaged" in "anticompetitive acts." A federal judge has ruled that Alphabet's Google Google illegally monopolized key segments of the online advertising technology ...

Jeff Moore joins as Vice President of Strategic Agency Partnerships ...

LONDON--(BUSINESS WIRE)--At Adobe Summit Europe, the company’s annual digital marketing conference in London, Adobe (Nasdaq:ADBE) today announced it has acquired the Tumri advertising technology (also ...

A New York federal judge ruled in favor of news publishers who alleged Google monopolized the digital advertising market.