NEW YORK — Almay is giving its color some lip. In January, the Revlon-owned hypoallergenic brand will introduce Whipped Gloss, which it claims is a new innovation in lip color, as the only gloss that ...

If you purchase an independently reviewed product or service through a link on our website, SheKnows may receive an affiliate commission. While it’s a rather unique shade to find a lookalike for, fans ...

Let your personality shine — on your lips! We’ve partnered with Almay to share vibrant new ways to showcase and share your daily vibe with makeup. Much like fashion and art, makeup is a means for self ...