Alpen, the UK’s number one Muesli Brand, reveals its brand new major consumer campaign with the launch of media creative, “Alpen, it’s The Grown Up Thing To Do”. The campaign follows Alpen’s recent ...
Alpen, the UK’s number one Muesli brand, has returned to the air for 2026 as it continues its mission to reinvigorate the Muesli category with a revival of the “Alpen: It’s The Grown-Up Thing to Do” ...
Alpen’s new ad features a giant fluffy red character called Ralph, who could be described as a chilled-out, grown-up version of the Honey Monster of Sugar Puffs fame. This one has been around the ...
Muesli and snack bar brand Alpen is expanding into the burgeoning porridge category. Alpen Porridge, which contains rolled oats, Alpen wheat flakes, raisins, nuts and fruit pieces, is pitched at ...
Alpen has kicked off its ‘Brighter Mornings Challenge’ fronted by TV celebrity Amanda Holden in a push designed to position the brand as part of a nutritious breakfast for viewers. The campaign, which ...
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The ad will be supported by a PR campaign and a complete redesign of the brand’s cereal packaging to reflect a “more positive, modern view of health” with nutrition information more clearly ...
This week’s batch of new products includes US-based Flowers Foods launching Dave’s Killer Bread brand English muffins and a new range of fruit desserts aimed at children from France’s Andros. Frozen ...
Alpen has kicked off its ‘Brighter Mornings Challenge’ fronted by TV celebrity Amanda Holden in a push designed to position the brand as part of a nutritious breakfast for viewers. The campaign, which ...
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