Generative-AI’s emergence has redirected computing demand away from CPUs toward GPUs and ASICs (application-specific ...

A new integration between Amazon and Clinch allows advertisers to access Amazon custom audiences via a third-party platform.

Amazon hired Google’s former group product manager Sam Cox and Amobee’s former chief product officer Jamie Fellows to supercharge the growth of its demand-side platform. Cox and Fellows will lead a ...

Ad spend through Amazon's DSP was up 30% in Q3, compared with a 27% increase in Q2, as brands increasingly leveraged the ability to target ads on Amazon web properties as well as on those it doesn't ...

The Advertiser Perceptions report is the latest to underpin just how quickly Amazon's advertising business is growing, including through its DSP, which now appears to be outmatching Google's in terms ...

This story was originally published on Marketing Dive. To receive daily news and insights, subscribe to our free daily Marketing Dive newsletter. Advertisers using Amazon’s demand-side platform (DSP) ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon is even more widespread and influential than you may think. Amazon Prime counts almost half of the adults in the U.S. among its members. Even those who might avoid shopping at Amazon are likely ...