The ad finds Hemsworth interacting with the Echo Show 11 an Alexa-enabled device that functions as a speaker, smart home hub, video display and more.

More people are using digital assistants like the Amazon Echo or Alexa. By one estimate, there are more than 110 million devices in this category in the U.S. Our interactions with those devices can ...

People who purchased the latest versions of the Amazon Echo Show report a startling increase in advertisements appearing on their smart displays. The bombardment is so severe that some users have ...