A British budget airline’s decade-old advertising jingle has unexpectedly gained popularity on TikTok this summer. The jingle has transformed Jet2 into a global phenomenon that transcends the ...
The diabetes drug has become a phenomenon, and “Oh, oh, oh, Ozempic!” — a takeoff of the Pilot song “Magic” — has played a big part in its story. By Craig Marks In February 2023, David Paton, guitar ...
But of course, there is really any number of variations on the rhyme. Vendors can shout out any number of couplets. As of the 18th century, there was no standard to the verse. In 1733, the rhyme is ...
Chicago’s advertising jingles are as unique as the city itself, and many residents know them by heart. On both TV and radio, ads complete with a tune and tagline play a few times, and then stay stuck ...
The Library of American Broadcasting has announced the opening of a new virtual exhibit that honors the long history of broadcast jingles. The exhibit, titled “The Lost Art of Jingle Writing,” is ...
Great ideas can come at any time. For McCann-Erickson's creative director Bill Backer in January 1971, one of those great ideas came while enduring a weather-induced layover in Shannon, Ireland. "I'd ...
Kelly Jakubowski consults for Maybelline (L’Oréal Groupe). She receives research funding from The Leverhulme Trust and AHRC. Even if we haven’t heard them for many years, familiar songs often stick ...
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