Apple Inc., long the envy of its Silicon Valley peers, is now facing one of the most trying times of the post-Steve Jobs era.

Apple (AAPL) held its Worldwide Developer Conference (WWDC) last week, which most analysts found to be “underwhelming.” ...

It’s not enough for marketing to make you understand something, it has to make you feel something, argues Apple marketing ...

The company slammed what it calls 'deeply flawed' rules that only target Apple and no one else, and will severely limit what ...

Apple is facing significant technical and regulatory hurdles as it enters its annual developer conference. Delays in AI ...

Apple revealed iOS 26 featuring Liquid Glass at WWDC 2025, but the lack of a killer AI feature left analysts questioning its ...

The company called the rules deeply flawed, adding the order obliges Apple to share sensitive information with rivals and ...

Apple announced on Monday a slew of artificial intelligence features including opening up Apple Intelligence's underlying ...