Attribution is sometimes called the holy grail of measurement—and it's sometimes just an illusion. Honestly, it feels like ...

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

And yet, despite this fundamental limitation, attribution remains central to how most marketing decisions are made today. In ...

See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The ...

Multi-touch attribution (MTA) is a waste of time and money. This isn’t a controversial statement anymore. Few disagree except those who happen to run or work at MTA vendors. Even these vendors have ...