See why last-click attribution falls short in complex B2B journeys and how multitouch attribution models provide clearer ...

Most organizations rely on traditional last-touch attribution, a simple model that assigns 100% credit to the last engagement ...

Dashboards will persist as record-keepers, but conversational intelligence is emerging as the operating system of decisions.

Google Ads helps businesses like Rocket Mortgage accurately measure campaign impact, distinguish paid from organic growth, ...

To help B2B marketers gain a more reliable understanding of advertising responses, LinkedIn is updating its advertising attribution models with a new hybrid attribution methodology that the ...

Northbeam, the leader in marketing attribution, today launched its new Clicks + Deterministic Views attribution model, giving marketers a complete picture of how campaigns drive purchases. The ...

Marketing has never had more data – and never been more blind. Third-party cookies are disappearing, ad platforms guard their insights, and reports are riddled with ...

In today's competitive banking landscape, marketing teams face mounting pressure to justify and optimize their investments. With tighter budgets and multi-channel campaigns becoming the norm, accurate ...

Gurobi Optimization, LLC, the leader in decision intelligence technology, is helping Marketing Attribution, a leading analytics firm specializing in marketing mix modeling (MMM) and optimization, ...