This is a preview. Log in through your library . Abstract Research on the base-of-the-pyramid (BoP) approach and the associated business case for deprived participants in informal markets now appears ...
Chu, Michael, Regina Garcia-Cuellar, and Rosa Amelia Gonzalez. "Día Día Practimercados: Meeting the Daily Needs at the Base of the Pyramid (A)." Harvard Business School Case 313-071, August 2012.
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