Cold outreach to B2B buyers on LinkedIn delivers double the response rate of cold outreach via email. That's one of the insights from a recent report from Sopro on cold outreach trends, which was ...

As a CEO, you probably think of cold email as spam with a business card attached. And who could blame you? Between investor updates, team escalations, and that board member who emails at 11 PM, the ...

I’ve been in cold outreach long enough to watch it reinvent itself again and again. Every few months, a new tool promises to change everything. But none of them do. After analyzing more than six ...

B2B inboxes have never been louder. But cold email done right still cuts through the noise faster than almost any other channel. The difference between messages that get ignored and those that ...

As buyers tune out mass outreach, AI-driven relationship management is emerging as the smarter way to generate high-quality ...

This is one of the most concerning questions for sales teams at the beginning of 2026: are tech giants killing cold outreach? The answer is that we do not know yet, but here is a perspective from ...