Every year, each team hosts their annual NBA Media Day. In addition to fielding questions from the media, players get to put on a fresh uniform and lace up clean sneakers for their photo shoots. These ...

Indiana Pacers guard Tyrese Haliburton's first signature PUMA basketball shoe is discounted online to help boost sales.

Basketball and sneaker culture go hand in hand. Ever since Nike signed a rookie out of North Carolina to a $2.5 million endorsement contract back in 1984, shoes have been a primary form of expression ...

The modern sneaker culture in the NBA began with Michael Jordan. Back in 1985, he wore the first Air Jordans — a bold red-and-black pair that broke the league’s uniform rules. Instead of fading away, ...

Detroit Pistons All-Star Cade Cunningham will become the sixth active NBA player with a Nike signature shoe. Here's what we ...

Gift Article 10 Remaining As a subscriber, you have 10 articles to gift each month. Gifting allows recipients to access the article for free. WNBA breakout star Angel Reese not only unveiled her new ...

Yesterday was NBA Media Day, which means players put on a fresh uniform and clean sneakers for a photo shoot, followed by questions from reporters. While players' funny or illuminating answers ...

It was once believed that Derrick Rose would be the NBA’s future. In addition to signing a big contract with Adidas that was meant to make him one of the company’s biggest stars, he became the ...

Converse has given Gilgeous-Alexander the keys to their NBA shoe brand. So far, you have to be happy with the results. To ...

The All-Star has re-signed with Nike and his own shoe brand with the company is reportedly expected to debut in 2026-27. From ...