The retail industry is undergoing a significant transformation driven by the increasing adoption of artificial intelligence. A recent Metrigy study found that 34% of retailers believe this year will ...

Many software companies have jumped at the opportunity to land their own product on the market, but this list contains five in particular that showcase how AI changes CRM for the better.

Here's a reality check that should concern every business leader: According to IDC, only 24 percent of organizations have access to fully integrated customer data across their technology stack. That ...

BOSTON--(BUSINESS WIRE)--GoTo, the company making business communications, IT management, and support easy, today announced major updates to its integration offerings for GoTo Connect, increasing the ...

Retailers and organizations seeking to enhance automation processes to meet customer demands may find competitive advantages in leveraging artificial intelligence (AI) to create conversational ...

When a CRM is clear and simple to navigate, your team spends less time figuring out how to use it and more time doing the actual work. If you want to increase user adoption of your CRM, it's important ...

Anyone who works in the realm of customer experience knows that there’s no one way to make everyone happy. Experiences are as unique as the people having them, and a good journey is made up of various ...

Granicus' acquisition of Indigov aims to strengthen digital engagement and constituent management for government agencies.

Matt Holt, CSO at Digitas UK, argues that the future of marketing lies not in better tools but in better systems and a shift ...

Katherine Haan, MBA, is a Senior Staff Writer for Forbes Advisor and a former financial advisor turned international bestselling author and business coach. For more than a decade, she’s helped small ...