Innovation, acquisitions and a focus on ‘hero products’ that keep consumers coming back to more have allowed Birds Eye UK – part of Nomad Foods – to double in size since 2016. FoodNavigator caught up ...
Birds Eye is expanding its Steamfresh range with the launch of three new non-HFSS meals, crafted to tap into healthy midweek lunch and dinner occasions. Made for consumers looking for convenient, easy ...
Nomad Foods’ Birds Eye brand has expanded its portfolio by launching nine new products. Firstly, Birds Eye has expanded its Chicken Shop range with new loaded burgers, wings, chicken chunks, tenders ...
At peak production, Nomad Foods-owned Birds Eye UK can produce 48 tonnes of frozen peas per hour. FoodNavigator visits its Yorkshire operation to see how ‘sweet and tender’ peas are produced for the ...
European frozen food maker Iglo Group, the owner of brands like Birds Eye, is working to change the way people think about frozen food in a bid to double its size by 2020. The strategy, which was ...
The reinvigoration of the brand was conceived and executed by brand design consultancy Brandon, who was tasked with drawing the consumer back to the brand as own-label supermarket branding becomes ...
Birds Eye has hired former Heinz UK executive Ben Pearman as marketing director. The frozen foods group said Pearman – Heinz UK’s former commercial director – would lead Birds Eye’s marketing team in ...
Over 40 farmers who grow peas for Birds Eye UK are planting a diverse range of cover crops to capture carbon, reduce flooding and improve soil health. Trials show an increase in soil organic matter by ...
A warning has been issued for UK households with frozen Birds Eye goods in the freezer. Birds Eye has moved to urgently recall a frozen meal over fears it could make people sick, with a small number ...
Unlock to see our ratings and compare products side by side The Nutrition Ratings is based on values for energy density (calories per gram of food), total fat, saturated fat, trans fat, sodium, sugars ...
Unlock to see our ratings and compare products side by side The Nutrition Ratings is based on values for energy density (calories per gram of food), total fat, saturated fat, trans fat, sodium, sugars ...
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