McKinsey: CMOs and CFOs must unite to solve marketing tech ROI gap — with help from AI

As CFOs take lead roles in companywide AI strategies, they could help reshape the martech stack itself. McKinsey predicts AI ...
Demand Gen Report

High CMO Turnover Isn’t a Marketing Problem — It’s a Leadership Problem

If your company is cycling through CMOs, stop asking why marketing is not performing and start asking "where is the alignment ...

A More Trusted, Connected, Conversational Digital Economy: Insights For CMOs

CMOs should embed security and trust into every customer touchpoint, treating them as brand differentiators rather than ...

Why Smart CMOs Are Using AI To Fund Brand Building, Not Cut Costs

CMOs using AI efficiency gains to fund brand building are pulling ahead of those cutting budgets. Here's the data that proves ...

Uptempo 2.0 Empowers CMOs to Slash Waste & Maximize ROI With Clarity and Confidence

Uptempo, the enterprise marketing operations platform that gives CMOs a single source of truth, announces the launch of ...
AfroTech on MSN

How Juan Bonilla Leverages Generosity For Brand Growth — ‘It’s About Building A Reputation And Earning Trust’

The post How Juan Bonilla Leverages Generosity For Brand Growth — ‘It’s About Building A Reputation And Earning Trust’ ...
Restaurant Business Online

An exit from Portillo's, new CMOs from Qdoba and Ruby Slipper, and more executive moves

Mike Ellis is departing from his role as Portillo’s chief development officer, effective Oct. 31, according to a filing with ...
Houston Chronicle

What Is the Primary Function of the BIOS & the CMOS?

A computer's Basic Input Output System and Complementary Metal-Oxide Semiconductor together handle a rudimentary and essential process: they set up the computer and boot the operating system. The BIOS ...