Despite deepening consumer distrust of AI content, marketers and streamers are embracing AI-powered products to bolster video ...

Returning to the news desk after a year away from CTV beat reporting is like discovering a time capsule with the industry’s ...

In today’s Digest, we look at TikTok splitting its US app from its global business, YouTube CTV ads enabling shopping, and ...

Advertisers can now buy premium live sports inventory programmatically, combining massive reach with better frequency control ...

India ended 2025 with 35M+ smart TV homes, and CTV ad spend is rising fast, attracting budgets from linear TV and mobile as ...

Metadata has long powered content discovery. What is changing now is that the same data is being prepared to define how CTV ...

CTV Scale has partnered with mFilterIt to boost its Connected TV ad traffic verification. This integration uses AI and ML to detect invalid traffic and bot activity in real-time, ensuring advertisers ...

Not so long ago, owning a “colour TV” was a status symbol in Indian households — a marker of technological progress and modern entertainment. But just as colour became the default, the terminology ...

TSN, CTV and CTV2 are Canada's home for football on television, and the exclusive broadcast partner of the NFL in Canada.

As B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness. The post The case for and against CTV in 2026 B2B marketing budgets appeared first ...

Retail media is moving beyond its origins as a performance add-on and into a more mature, full-funnel advertising channel, ...