The executives at Wendy’s and Cheez-It have gotten together and decided to drop a new version of Cheez-Its that is off the rails and sure to make some noise when it’s released. In the coming summer ...
Experiential marketing success at Cheez-It combines a "relevant behavior” of its target audience with an absurd, irresistible ...
CLEVELAND, Ohio — Cheez-It and Wendy’s are teaming up for a new limited-edition snack: Baconator-flavored Cheez-It crackers, set to hit store shelves nationwide this July. The mashup brings together ...