In her 2018 video "FALL CLEAN WITH ME MARATHON," YouTuber Amanda (aka This Crazy Life) opens by directly addressing her viewers. In an upbeat tone, she says, "I know you guys love the super long ...

Whether we're watching crayons getting crushed by a hydraulic press or subscribing to listening to gentle whispering ASMR, people are constantly turning to online videos for catharsis. Thanks to ...

Trends like #CleanTok can tigger similar sensory pleasures as those found in ASMR content — and affirm our desire for control. On TikTok, an auto detailer plops a vinyl floor mat on the ground. A ...

TikTok has given birth to a "CleanTok" community that has garnered more than 16 billion views on the video-sharing app, and some creators are leading the charge in the spotless home movement. Chantel ...

If you've ever learned a cleaning trick or two from TikTok, odds are it came from Vanesa Amaro, otherwise known as the "Queen of Cleaning." The professional housekeeper, who's become somewhat of a ...

Shelly Hendy was at home, recovering from a miscarriage, and depressed. When a few friends suggested that she watch cleaning videos to relax, Hendy thought the idea was “ridiculous,” she told me ...

I spent the early days of the pandemic deep into TikTok, but eventually, alarmed by the amount of time I was spending on an app dominated by 13-year-olds, I deleted it. The problem is that I have no ...