Clorox launched a multichannel campaign called "Caregivers" that has a big a focus on social and mobile, including a mobile ad using a unique video format called fourth wall, per a statement shared ...
Clorox reported a boost in sales during the coronavirus pandemic, with overall sales up 15% during its fiscal third quarter while sales for cleaning products like Clorox bleach and Pine-Sol jumped 32% ...
As school masking policies continue to cause controversy across the country (as noted in this WSJ article), Clorox has scored with commercials unabashedly showing masked teachers and youngsters back ...
Are you a print subscriber? Activate your account. By Lucy Markowitz - 2 hours 44 min ago By Ad Age and Creativity Staff - 3 hours 9 min ago By Jade Yan - 6 hours 44 min ago By E.J. Schultz - 7 hours ...
It may sound cold-hearted, but logical: Clorox Company has supercharged its ad budget for its disinfecting products as the COVID-19 virus seems to be making another major passthrough. “We increased ...
Everyone needs bleach. That’s why brands like Clorox have a lot of repeat buyers. The question is: How do you build support for a social cause when you’re selling bleach? Clorox already does a lot of ...
Clorox’s Vivian Chang will speak at AdExchanger’s upcoming PROGRAMMATIC I/O New York conference on Oct. 15 and 16. When Clorox acquired dietary supplement maker Nutranext in 2018, it wasn’t just to ...
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