Over the years, businesses have created focused strategies to meet customer needs, grow sales and profits, and stand out from the competition in their respective industries. The selling concept in ...

Marketing is a fundamental part of any company. This is the method by which a company promotes its products and services to the public. There is more than one approach to product marketing, however, ...

The 4 Ps (Product, Price, Place, Promotion) form the "marketing mix," a foundational framework for marketing strategy. While the concept originated in the 1960s, it remains essential for aligning ...

As a marketer, you put a lot of effort into understanding your target market. You may hire top marketing firms to help you achieve clarity. You probably use market segmentation to understand where to ...

This article was originally published by Archipreneur as "How to Grow Your Architecture Firm Through Marketing." Marketing is not simply an expense reserved for already established architecture firms.

In sales, most of your success will begin in the marketing department. In marketing, most of your results will end in the sales department. Both have to prove their worth. They are both after the same ...