Taradel reports social media ads dominate consumer behavior, as platforms like YouTube and TikTok increasingly drive product ...

Spread the loveThe advertising landscape is undergoing a seismic shift, driven largely by advancements in artificial intelligence (AI). Publicis Groupe, a global leader in marketing and communications ...

Parks Associates released a new white paper examining how fragmentation in the streaming market is ... Read More ...

The ad industry has only recently started to focus on its responsibilities around climate action – both in its operations and more importantly in using its superpowers to change behavior. There are ...

Television advertising has long been a powerful tool in influencing consumer behaviour, especially in industries like gaming. For the gambling sector, TV ads serve as a crucial medium to connect with ...

Co-authored by Lily Johns of the University of Michigan In 2023, 61 percent of adults reported taking prescription medications, with more than one-quarter of those respondents taking four or more.

Advertising has long been influenced by the principles of psychology. With the application of the discipline of media psychology, this influence has deepened and become more nuanced. Media psychology ...

Three researchers from University of Georgia published a new Journal of Marketing study that examines how experiencing positive emotion when searching online for a product can impact what consumers ...