While Ernest Hemingway may not have actually won a bet with the famous six-word story, “For sale: Baby shoes. Never worn,” it is an example of great copy. According to James Watkins, digital marketing ...

When you’re writing emails all day, every day for work and for life, it’s easy to take shortcuts. Skip a signature, forego the proofread—we’ve all done that. But when it comes to your email ...

Copywriting isn’t just about combining the right words to sell your product — it’s how your messaging connects with users. By improving a few words, your copy can better convince people to become ...

Whether you are a business owner, a social media influencer, a budding entrepreneur or someone simply trying to get their first copywriting job, knowing how to write clear and compelling copy is ...

Michael Clendenen started out in fast food but is now a copywriter and direct-response marketer. After consuming marketing and copywriting material, he sent businesses letters and landed clients. Now ...

AI-generated content is not the issue. Bad AI-generated content is. You only have to scroll LinkedIn, check your spam folder or browse any dubious news site to see words that no human would ever say ...

David McGuire, creative director, Radix Communications: It makes no difference whether you’re writing a personal email or a web page that’ll be seen by thousands – at any one time, your reader is one ...

The information age is not only characterized by the technology that brought it about, but demand from consumers for a constant stream of content. While being a writer in the new millennium has come ...

Your website is ready for the next level, and it’s time to hire an SEO writer to give your content a major boost and start ranking higher with search engines. But should you hire a content writer or a ...