Stills from the near identical Cottonelle commercials, with the straight on the left and the gay one on the right. Pic credit: Cottonelle A new Cottonelle commercial has debuted for 2019 — but there’s ...

Toilet paper manufacturer Cottonelle is being threatened with boycotts over an advert featuring a gay couple. The “Down There Care” commercial, released last month, features a man nervously waiting to ...

Are you a print subscriber? Activate your account. By Tim Nudd - 1 hour 15 min ago By E.J. Schultz - 1 hour 30 min ago By Brian Bonilla - 4 hours 28 min ago By Lindsay Rittenhouse - 4 hours 45 min ago ...

Kimberly-Clark?s Cottonelle is leveraging mobile advertising with a creative new campaign that aims to persuade consumers to try out its products by eventually driving sales through retailers? mobile ...

Cottonelle is getting to the bottom of how consumers talk about their "down there" situations with a comical effort that seeks not ambassadors or influencers, but assvertisers. The Kimberly-Clark ...

Kimberly-Clark (KC) just launched yet another salvo in the toilet paper wars and this one, disturbingly, takes a page out of the Viagra playbook. If you have not previously realized the connection ...

Sometimes a new product comes along that fulfills a particular need. Other times, the need must be invented. In the latter case, consumers will go along with it (Coca-Cola would be a powerful example ...

New ads for big toilet paper brand Cottonelle tout this odd advice: Stop wearing underwear. No, nothing is askew. In an effort to seriously shake-in the $9.7 billion toilet paper market, ...