We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. The 2024 Toyota Prius Prime XSE and 2024 RAV4 Prime XSE sit at the top of their ...

How our yearlong review Prius Prime XSE Premium justifies its hefty price tag and the ways it doesn’t. Fixate on a list of car features, and you often miss the big picture. As much as we like new ...

Forbes contributors publish independent expert analyses and insights. Michael Teo Van Runkle is a journalist who covers the auto industry. Even the earliest images released in late 2022 showing a ...

If you're in the market for a reliable, efficient compact car, you're probably looking at the Toyota Prius and Prius Prime (now named — or, rather, renamed – Prius Plug-in Hybrid). Both offer ...

There’s a lot of discussion going around about which vehicle type we’re all supposed to be driving today. But I’m going to use this opportunity to describe why the current-generation Toyota Prius ...

The least expensive 2024 Toyota Prius Prime, the plug-in hybrid version of the Prius hybrid, is the SE. Equivalent to the Prius hybrid’s LE trim, the SE is the Prime in its most basic form, and ...

Some modern features are absent in lower trims Headlights aren’t great in really dark areas No interior or fob hatch release on SE trim The outlook toward the humble Toyota Prius took a global shift ...

While a lot of automakers are charging headlong into the full electrification of their lineups with electric vehicles to challenge the domination of Tesla, Toyota has long advocated for a slower, more ...

We conduct a Car of the Year–style competition to determine which plug-in hybrid is best within its respective segment. After spending extensive time with our yearlong Prius Prime XSE test car and a ...