Most marketing data tells you what people are doing, but not why they’re doing it. That gap is exactly where modern marketers ...

For startup leaders, here are the essential components of building a robust business development framework centered on data analytics.

Hara Krishna Reddy Koppolu, a seasoned AI and data engineering expert, believes that customer interactions across industries can be transformed by leveraging an AI-driven data engineering framework.

Data plays an important role in decision-making. This article explores what it means to have a data-driven mindset and how it can guide decision-making to better results.

Mortgage servicing is a serious challenge for institutions striving for operational efficiency, regulatory compliance, and ...

Financial institutions, from trading desks to portfolio management teams, invest heavily in data infrastructure. Yet, many struggle to connect this wealth of information to tangible business outcomes, ...

A paper proposing a hybrid data driven framework considering feature extraction for battery state of health estimation and remaining useful life prediction was ...

Data-driven linear (DDL) is becoming an increasingly popular choice for linear TV advertisers attempting to make more informed media buys.