Marketers today are tasked with delivering hyper-personalized messaging at scale. Luckily for them, AI has made it possible to reach individuals with uncanny precision (as we all know: right message, ...

Bikky, the customer data platform built exclusively for multi-unit restaurants, announced its partnership with fast-casual Mexican fusion brand Bubbakoo’s Burritos. Known for its highly customizable ...

Tesco is expanding its Adobe partnership to strengthen retail media and personalization using Clubcard insights. Learn how UK grocery advertising is evolving.

Bloomreach has long been an industry leader in e-commerce personalization, but its moves into other areas of CRM in the past few years have captured the attention of retailers, analysts, and the ...

The renowned health and wellness platform, Hims & Hers Health, Inc. HIMS, positions data and AI as central to building a more personalized, scalable healthcare experience, where every customer ...

Loyalty promotions for age-restricted categories is a growing trend in the convenience channel. "Because age and identity verification can be proven via an app, it enables more effective marketing ...

Content alone is no longer enough. With more services, subscriptions and content choices swirling about today’s oversaturated streaming entertainment landscape, consumers are experiencing ...

Emotion meets data. Data-driven personalization works best when paired with emotional intelligence. AI and stories. AI can help scale personalized storytelling, but human insight remains essential. A ...

Established banks are ultimately facing a loyalty crisis as digital challengers offer platforms and services that are highly engaging, easy-to-use, and always accessible via numerous channels and ...

The life insurance industry is at a pivotal inflection point, moving from a general approach to one of laser-focused precision. Technology, shaped by new regulations, drives this shift and, most ...

More than half of travelers now prioritize tailored experiences, while 66% of Gen Z rely on social media for destination ideas While domestic travel remains the top choice for 54% of ...