For DTC (direct to consumer) marketers, a different set of marketing challenges can often require a different set of tactics. I recently asked Polly Wong, president of the New York-based direct ...

Direct marketing connects your company and its products or services to your target consumers through media that invite an immediate response to your offers. Whether you air "call now" radio and TV ...

PORT SAINT LUCIE, Fla.—Infusion Direct Marketing, Inc., a public relations firm in the security industry, announced it has recently launched a new website along with an expanded portfolio of marketing ...

With the strategic use of optichannel marketing, "You can truly deliver the right message to the right consumer at the right time," according to Lily Harder, former senior director of Marketing ...

As the direct marketing community remembers industry pioneer Lester Wunderman following his recent passing, it's timely to note how direct marketing, and direct mail especially, continue to drive new ...

NEW YORK " Mobile is the new face of direct marketing, according to the "Mobile Marketing: Is it Direct?" panel at the Direct Marketing Association's Mobile Marketing Day in New York. Mobile marketing ...

On November 25, 2021, the Court of Justice of the European Union (CJEU) held in the case C-102/20 that the display of advertising messages in a form similar to an actual email among others in an inbox ...

Are you frustrated with crowded digital channels and disappointing ROI? This article reveals why direct mail might be your ...

FLOWER MOUND, TX – October 22, 2025 – PRESSADVANTAGE – As digital advertising faces increasing saturation and declining ...

Sending non-individualized marketing material relating to similar products/services previously purchased. Categorizing certain consumer groups by adding common criteria (added by Orrick: for example, ...

Direct mail marketing is a proven method to help gain customers at quick-service restaurants. It provides a tangible method for reaching both loyal customers and potential diners. Internet data ...

Some marketing efforts focus on Internet sales, but spam-deleting applications are making it tougher to reach potential customers through e-mail. In the early 2000s, with the booming growth of the ...