Drakkar Noir by Guy Laroche first splashed onto the scene in 1982 and never looked back, courtesy of its signature masculine fragrance. There are seven ingredients in the top notes alone, never mind ...

Are you a print subscriber? Activate your account. 51 min 19 sec ago By Brian Bonilla - 1 hour 20 min ago By Asa Hiken - 1 hour 48 min ago By Jon Springer - 2 hours 3 min ago 2 hours 34 min ago By ...

Christmas, 1993. Someone will give me cologne. Just what I needed, I’ll say, even though my current bottle of Paul Sebastian has the half-life of plutonium. I don’t even know when or why to wear ...

Does your dairy herd get skittish every time you hit the milking parlor drenched in Drakkar Noir? Does a splash of Hugo by Hugo Boss have your flock of sheep heading for the hills? If so, the answer ...

What’s a macho stock car driver doing with Drakkar Noir cologne as a sponsor? When Jack Wiswall, president of L’Oreal USA was looking to rejuvenate the Drakkar brand, he said, “People told us, if you ...

Fragrance maker Drakkar Noir has launched its first TV campaign in a decade with NASCAR driver Dale Earnhardt Jr. The new ad launches Feb. 20 on the Speed Channel with four to six ad flights planned ...