Emotion data reveals how audiences actually respond to creative, helping brands fix weak messaging before spending millions on media. The post Why emotion data is changing how ads get tested appeared ...

Wurl, a connected TV ad-tech company owned by marketing platform AppLovin, has embarked on an interesting approach to ad monetization. Partnering with BrandDiscovery with its GenAI-powered contextual ...

Those TV ads for juicy burgers may trigger your emotions, making you believe you'll be happier if you run out and get one for yourself. Unfortunately, a similar ad for salad does not appear to have ...

You might not care about the fast-food commercial shots of juicy burgers or creamy milkshakes, but they might change your beliefs about these items, whereas shots of fresh salads and berries might not ...

Audacy has unveiled the latest edition of its State of Audio reports, tapping into trends for broadcasters, podcasters, and brands looking to capitalize on both. Shifts in creativity, artificial ...

Evocative advertising may be perceived as the domain of B2C, but ads aiming for an emotional connection are just as effective for engaging B2B buyers, the data suggests. To dive deeper into the role ...

Pinterest and System1, a specialist in advertising effectiveness, have released the latest research on digital advertising’s impact on brands and best practices for creating effective digital ads.

Wired: contextual targeting that uses emotion-based signals. On Friday, Business Insider (BI) released a new targeting tool called SAGA reACT that analyzes the sentiment associated with its content ...

Google, Microsoft and OpenAI showed the world how artificial intelligence (AI) will highlight emotions as the technology develops. It will rely not only on the training of large language models (LLMs) ...

LG TVs will soon leverage an artificial intelligence model built for showing advertisements that more closely align with viewers' personal beliefs and emotions. Ars Technica This story originally ...