Value propositions and positioning statements are part of marketing strategies designed to differentiate companies from their competitors. A company's value proposition describes the benefits of its ...

As the owner of a small enterprise, you focus a great deal of time honing your business' strengths and competitive advantage. In time, you establish a few areas of expertise. These are distinctive ...

We asked 18 digital marketers and business owners to share one value proposition or unique selling point that consistently ...

This column is the third in a five-part series on creating purposeful lives using the same business principles that guide decisions in corporate boardrooms. The target audience is you, the CEO of My ...

Oscar Chavez is an industry leader invested in turning sales & marketing into profit. Founder of Growthly Group & The Boardroom Chairman. Good sales leaders should always be on the lookout for ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...

Food-forward convenience retailers are in a position to strike with the right offering. With economic uncertainty spiking and fears of a looming recession, it is no surprise that consumers are looking ...

Because engineering design is a service, it is necessary for you and your design team to also consider not only how the design presents a solution to a customer problem, but also what aspects of the ...