The marketing plan is an essential element in any business's long-term success. The marketing plan helps to shape the needs and objectives of the company by identifying what, how, when and so forth ...

Creating a marketing plan can be a tricky proposition if you try to market your goods and services as you want them to be viewed rather than basing your marketing plan on what the marketplace wants to ...

The first step to writing a brilliant marketing plan is to understand what marketing is, and what it is not. And that can be difficult because the standard definition of market is, well, sorta kinda ...

Business.com aims to help business owners make informed decisions to support and grow their companies. We research and recommend products and services suitable for various business types, investing ...

Forbes contributors publish independent expert analyses and insights. Rhett Buttle covers the intersection of the private and public sector. If you are planning to open your own small business, the ...

Get free guidance and exclusive deals to grow your business with business.com+ Business News Daily provides resources, advice and product reviews to drive business growth. Our mission is to equip ...

Any CEO will tell you that they want a better brand, more social media followers, and increased sales. Beyond that, they tend to depend on their marketing department to figure out the concrete steps ...

Seasons bring holidays, events and activities that prompt changes in consumer behavior. Learn seasonal marketing strategies to capitalize on the calendar.

There’s no question that most entrepreneurs thrive on action. But as the Roman philosopher Marcus Tullius Cicero so aptly put it: “Before beginning, plan carefully.” Careful planning is precisely the ...

President of the Bradford Dalton Group, Jeff is a former journalist with 30+ years of experience as a public relations professional. It is important to know what other people besides you think about ...

The written document that describes your advertising and marketing efforts for the coming year; it includes a statement of the marketing situation, a discussion of target markets and company ...