A marketing plan is essential when you’re launching a new business or product. This plan guides your marketing activities, which may include building brand awareness, establishing your competitive ...

An industry analysis study and paper generally includes an abstract at the beginning, sometimes confused with an executive summary. The purpose of an abstract is to provide a shorter version of the ...

The purpose of an executive summary Common mistakes to avoid The first part of your plan that anybody will see, after the title page and table of contents, is the executive summary. This could be ...