This is part one of a two-part deep dive series on the changing face of attribution. Facebook’s had a tough time of it recently. There was the explosive Wall Street Journal Facebook exposé, ...

“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is by Roman Garbar, marketing director at Tenjin. While the eyes of the world were recently locked ...

This week Facebook finally launched Facebook Attribution after the tool had been in public beta for over a year. The new solution aggregates measurement across all your Facebook ecosystem ad campaigns ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Attribution. It’s a big challenge for e-commerce marketers. Most of these ...

Neustar, a cloud-based provider of real-time information services, has partnered with Facebook to help marketers understand and improve ROI for their digital campaigns across Facebook, Instagram and ...

In response to advertiser feedback, Facebook will not move forward with a test to remove the default 28-day attribution window for advertisers. Gil David of Run DMG shared the news on LinkedIn, ...

The impending demise of user-level tracking across platforms and devices will make complex advertising measurement models like multi-touch attribution (MTA) not just difficult but impossible. As these ...

AUSTIN, Texas--(BUSINESS WIRE)--As advertising platforms grapple with the measurement fallout of increasing restrictions on data and tracking, Measured has launched the industry’s first end-to-end ...

Facebook is bringing cross-device ad measurement metrics such as reach and attribution to all advertisers through Facebook Business Manager, per a company blog post. The metrics previously were only ...

Correction: A previous version of this story stated the pilot program found conversion rates increased 123%. Converter rates are the correct metric and they improved by as much 123%. Brands and ...

Facebook Ads is removing its 28-day attribution option starting October 12, 2020. Accounts will revert to a 7-day attribution as the default setting. According to their official announcement sent ...

A whopping 87 percent of Facebook advertisers are dissatisfied with their current attribution model, Frank Lee, industry Lead, ecommerce, Global Marketing Solutions, Facebook revealed at the Search ...