Digital marketing is a type of marketing that has existed for years. It’s very popular because it can be done from anywhere and gives immediate feedback through data. There are many types of digital ...

At its core, marketing aims to establish a relationship between businesses and their potential customers. It is about understanding the marketplace and positioning one’s product or service in a way ...

Generation Y is unique in many ways, including the fact that they’re choosing to invest in experiences over things. Instead of buying fancy cars and homes as soon as they get their first big payday, ...

Any time a company is going for a successful corporate launch, it’s important to secure that success by ensuring that various marketing strategies are in place. There are a number of marketing ...

SAN FRANCISCO — A headline on the front page of CONTRACTOR in May 1988 stated, " Marketing helps sell products, services more profitably." Apparently, the editors of this magazine at that time felt it ...

Rex Hammock, founder and owner of an eponymous content-marketing agency, has through longevity and thought leadership been recognized for decades as a leading voice in content marketing, a term ...

Many people are confused by the terms "marketing" and "advertising." Some think advertising is any activity that promotes their business. Others think marketing is interchangeable with sales, probably ...

Just as customers have different styles of restaurants to choose from, restaurant owners can choose from a variety of marketing strategies that appeal to different types of patrons. Most restaurants ...

Content marketing is a necessity for every company that needs B2B lead generation, although many companies are unsure about how to use it to acquire leads. In reality, B2B content marketing is very ...

When you want to work, multi-tools are essential handy devices that ease the work or adapt to different situations. They are all versatile on their own and are equally important when you want to ...

Generation Y is unique in many ways, including the fact that they’re choosing to invest in experiences over things. Instead of buying fancy cars and homes as soon as they get their first big payday, ...