According to a CMO Council survey of 800 senior marketers, 37.6 percent of respondents say annual budgets will not change in 2008, while 33.1 percent expect to increase spend by up to five percent, ...

Heather Kelly is the CEO of Next PR, an award-winning, full-service public relations firm with offices across the U.S. For most of my career, public relations has been synonymous with media relations.

Don't spend too much to acquire customers who would be your customers anyway. Look for agencies with a strong perspective on customer retention and demonstrated experience in driving scale Opinions ...

"What should I keep in-house (i.e., do with teams inside the company's four walls), and when should I use an agency?" That marketing/advertising dilemma may be one of the most persistent. In the ...

Gap Inc. has retained Omnicom Media Group as its cross-brand media agency of record, according to an internal memo shared with Marketing Dive. The owner of Gap and Old Navy launched a review of its ...